More trackable. To be a good marketer, you need to be able to handle stress without panicking. This is one of the single most important skills any marketer in the digital day & age should have. Good question -- so let's ask someone who knows for the answer. People can stuff keywords in a terribly written article and call themselves an SEO expert. EQ or Emotional Intelligence is the ability to be aware of your emotions and act on them in a smart no matter what setting you are in. I've divided this into a few different categories. It's also a predictor of job performance. You really need to know the budgets, placements, timing, and platforms. The best part is that Google will teach you how to use Google Analytics (and even provide certification) for free. Being able to just pick up the phone, be confident, and feel comfortable talking to just about anybody. Digital marketers need to know how to do keyword research. Verbal, writing and public speaking skills, when refined, will help you to convey your pitch clearly,Â and creativity will help you to capture the attention of your audience. Canva allows even beginners to create beautiful and professional social media ads, blog headers, email graphics, and more. Public relations, customer support, market research, and more are all part of the field. Collaborating with designers to create logos, Composing direct marketing communications, Interviewing sales staff to gauge customer responses to brands, Educating sales staff regarding brand viability, Analyzing consumer demographics and preference, Applying principles of differentiation to marketing plans, Applying principle of segmentation to marketing cases, Applying strategies for targeting to marketing projectsÂ, Calculating appropriate retail pricing for products, Completing analyses of competitors / competitive analysis, Researching and selecting media outlets for advertising / promotion, Solving marketing problems using qualitative analysis, Evaluating the effectiveness of advertising campaigns, Evaluating the performance of agencies and contractors, Setting prices to maximize profit and sales volume, Determining keywords for search engine optimization strategies, Facility with customer relations management software, Reviewing websites for examples of promoting products / services, Composing concise promotional copy for Twitter, Researching and Selecting media outlets for advertising/promotion, Reviewing website models for promoting products/services. People expect the successful marketing manager to be well presented and one with a straightforward personality. Running a banner ad campaign - whether through the Google Display Network, through an external vendor, through an in-house trading desk, or through an ad network. NegotiationÂ is an undervalued skill in marketing. If you're interested in getting Jake's help with digital marketing, he can provide assistance in a few key areas. One click can mess up the analytics for a whole campaign. Awesome tool from Google, allowing you to see visualizations on trends going on near you. If you know how to do this, companies will be all over it. Figuring out ways to automate marketing tasks, where it makes sense. Audio is going to be a huge thing in the future, according to experts like Gary Vaynerchuk. Increase your value. You can always expect to be exporting things to Excel, manipulating data, creating pivot tables, writing formulas, etc. If you know Facebook ads, you will learn Instagram ads too. We are operating in a time where simply "marketing" as a skill is becoming a commodity, and isn't taken very seriously. There is tremendous value in adding top skills in your resume if you want to market yourself for a marketing position. Know the right mediums. There are hard skills, soft skills, and specialist skills. BuzzSumo is such a great content marketing tool. It's conversion by investing time in content, versus investing money on advertising. If you can't use Excel properly, you will have a way harder time in any marketing job. Proficient knowledge of an email platform such as MailChimp is highly respected in marketing job interviews. Do you have a knack for seeing new trends before they happen? Within Sizmek, you can track, build, and monitor thousands of ad placements from one place. You need to know the recommended file size, image size, platform requirements, etc. Hootsuite is the bread & butter of managing multiple paid social accounts under one roof. Know how to run tweet engagement ads, website traffic ads, and more. Saving time and increasing web traffic are made so much easier. These are crucial skills and responsibilities for a good marketing manager. Especially in a niche space. Having QA skills is a big asset. This has been a marketing buzzword for years now, and continues to be. Often, this will take the form of writing, from crafting ad copy to creating scripts for TV spots or phone conversations. This is a really helpful tool for growing your social accounts. You must be comfortable speaking in front of groups, and you should be able to handle questioning on-the-spot and to manage presentation software, such as PowerPoint or Prezi. But to boil it down and make it simple - it's the ability to use content to slowly move people down the marketing funnel. It's easy to set up an analytics account, but it's way harder to actually digest and understand the data. If you're applying at one, make sure you have experience with these types of campaigns. Understanding the buyer Being able to use and understand GA is one of the most important skills for marketing today. You'll also likely be required to use certain systems to create marketing campaigns, depending on how digital and/or mobile your marketing will be. There are so many data sources online, and so much ad inventory available. Being able to produce something viral quicker than a competitor. Jake also offers digital marketing (social & content) for organizations and job coaching services for marketing pros with zero to two years of experience. It helps you find new people to follow, and has many filtering options including "Spam Score" which helps you avoid connecting with accounts that are known to blast out spam and BS. The marketer who can understand and effectively articulate what customers and competitors are doing has a foundational marketing skill. This skill will never die out. Important Marketing Skills That Employers Value, Important Digital Marketing Skills That Employers Value, Social Media Skills for Resumes, Cover Letters, and Interviews, Example of a Cover Letter for a Public Relations Position, Top 10 Best Jobs for Communication Majors, Important Writing and Editing Skills That Employers Value, Here's a List of the Top 10 Jobs for Marketing Majors, Brew Your Best Resume With These Barista Skills, Important Financial Skills That Employers Value, Jobs and Careers for Political Science Majors, Important Personal Skills That Employers Value, Best Social Media Career Options to Consider, List of Technical Skills for Resumes, Cover Letters, and Interviews, Team Building Skills for Resumes, Cover Letters and Interviews, The 8 Best Online Graphic Design Classes of 2020. Both your spoken and written words need to be positive and persuasive to your audience, whoever they might be. Understanding different markets within a geographic region. You have to understand the whole marketing funnel - from the top to bottom. Some people are natural communicators, but for most of us, it’s a skill that takes a lot of time and energy to acquire. The following is from Jake Kurtz, a media professional, digital expert, and writer from Tampa who helps businesses create and distribute helpful, shareable content. Know what it takes to go viral. Preparation for when something big goes down, and your company needs to either respond to something, or get involved in a conversation. I said at the beginning it was comprehensive. Huge skill needed for startups and companies introducing new products. It will help any marketer move up more quickly in their career. It allows you to research, monitor, and analyze your website's SEO efforts. From using project management software to track the progress of a key campaign to using analytic programs to measure the success of social media campaigns, comfort with complicated suites of varying programs is required. Give people what they want, and what they don't even know they want yet. Some companies need copywriters. SEM is the overall knowledge of search engines, and how to use them for marketing purposes. This technical skill is key on any marketing resume because it allows you to prove success. Companies will hire people with an awareness of local marketing, and the ability to execute on it. Being able to spot a trend faster than somebody else. For example, reading and writing are hard skills. The ability to write a cold email that converts can be a gold mine for companies if they have people to do it right. Having knowledge of the best WordPress plugins will only increase your website building skills. It helps you understand and act on customers more effectively. 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